"It was not a family recipe and the name we chose, 'Turkish Taffy,' just reflected clever marketing," he said. "It was not really a taffy but what is technically known as a short nougat," explained Tico Bonomo. Then the candy cooks at the Coney Island factory came up with a batter of corn syrup and egg whites that was cooked and then baked. Bonomo's joined the race to satisfy the surging demand, promoting three candy bars, "Thanks," "Hats Off" and "Call Again," which Tico Bonomo, Victor's son, described as "poor man's Milky Ways." After World War I, Victor joined his father in running the candy factory on Eighth Street in Coney Island, where saltwater taffy and hard candies were produced.Īs World War II ended, sugar rationing gave way and the entire country was eager to indulge its sweet tooth. In 1897, the year before Victor Bonomo was born, his father started making candy in Coney Island to supply concessions at the amusement park. His father, Albert J., was a Sephardic Jew who had emigrated from Turkey. Bonomo (pronounced BAHN-uh-moh) was born into the candy business and actually had Turkish roots. Unlike some of its competitors, which melted in your mouth, Turkish Taffy eroded slowly, and it was so chewy that a single bar could last through most of a double feature at the movies. Bonomo's Turkish Taffy, which first appeared as a nickel bar after World War II, became a favorite with the economy-minded.
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